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Pichincha District

The building is located at the corner of Brown and Richieri, in the Pichincha district of the city of Rosario, Santa Fe province, Argentina. Since the 90s is considered a District of worship, which in the late nineteenth century and until the middle twentieth century was a brothels neighborhood. Bounded by Ovidio Lagos Avenue, or perhaps Callao, France Avenue, Rivadavia Avenue and Salta Street.

History

In the nineteenth century, the installation of rail and growth of port activity due to the export of agricultural products, were made central to the formation of Pichincha district.
The neighborhood was the center of the Sunchales station (now North Rosario Station), whose name actually referred to a distant northern town of Santa Fe province where railroad tracks ended up, and that many of the shipments destined the city of Rosario. The repeated phrase of employees of the offices of parcels, "is in Sunchales, Santa Fe!" "baptized well to the station. Taken as the imaginary boundary between the populated area and the suburbs, the train station also functioned as train terminal [...] towards all points of the city.
The Sunchales station, in turn, saw arrive during their years of glory to many celebrities who came to the city by train, among them Albert Einstein, the tango singer Carlos Gardel, the writer Jorge Luis Borges.
The main street of the neighborhood was Pichincha (named in remembrance of one of the major battles of the War of Independence), which later changed "for exemplary moralization of the area“ its name to the paradoxical Gral. Ricchieri (name of the famous Argentine minister of war of the late nineteenth century). At the beginning of the twenty one century, a historical City Hall review led back to the original name. This change is very gradual: in 2005 only 15 blocks have changed the posters from the streets.

North Rosario Railway Station"

The demographic development that the city was experiencing, was the factor that led to the installation of brothels throughout the city. Many worked in clandestinity, the town tried to control and identify the area for the operation of these establishments, because of this arises and the rule-making boom prostibulario known as Pichincha. The Polish mafia known as Zwi Migdal operated for decades, devoted to the white slave trade.
On Ricchieri st. between Brown and Güemes worked at that time the luxurious and famous Madame Safir brothel in which he gave cites the bourgeoisie of the city (of Victorian morality openly) and illustrious visitors from other lands. On Jujuy street, beyond Ovidio Lagos, ran a similar facility called Moulin Rouge.
In Pichincha and Jujuy street corner was the Casino theater, where only men could attend and that functioned until the early sixties. It could assist numbers or artistic practice and games of the era (like playing cards, bowls and target shooting). Passed in its infancy revisteriles before his triumph in Buenos Aires, Norma Pons, her sister Mimi Pons, Diana Lupe and many other legends as Wild Rita.
Much of the meretrices, lie buried in the Baigorria cemetery in a place far from the rest of the dead. In 2005, the hotel accommodation per hour on the street that runs between Brown and Richieri Güemes "The Ideal" is based on the building that once was "Chantecler".

Retro Fair and
Marketplace 'La Huella'

Decline

The successive economic crises and the privatization of the national railways during the '90s resulted in the review of the activity which gave rise to the neighborhood, bringing closure as a result of numerous local and brothels in the area.

Resurgence

Currently, Pichincha has lost its brothels mark and is becoming an important cultural centre of the city of Rosario. Still retains much of the landmark buildings structure of the time, where many bars and restaurants operate at a high level, a cultural center and venue for antique dealers and artisans who transformed the old neighborhood.

Market Retro "La Huella"

Since 2002 operates within the building of the former North Rosario Station, the Ministry of Culture of the Municipality of Rosario, and the antique market and Retro Fair 'La Huella' on the carriageway of the avenue Rivadavia Avenue between Lagos and Ovidio Rodriguez Street , where every Sunday more than 150 posts offer antiques and objects of the past and the daily life of Rosario and its predecessors, immigrants, at a very affordable price.
Also are grouped by their streets Antiques of Pichincha, a score of shops devoted to the sale of antiquities. In Retro Fair there tango and street theatre, public radio shows, puppets and other forms of expression of popular culture. This impression is completed with the opening of cooperative spaces, as the the experiment carried out by Solidarity Market where the exchange of goods and services takes place using social currency.

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